Cook Like A Pro Countercard

My Role

Graphic Design, Prepress

Project Overview

I was tasked with creating a countercard to advertise a special offer: any customer who purchases 30” or 36” induction cooktop would receive free Culinary Institute of America cookware valued at $450.

Process

I used a combination of Photoshop and Illustrator to create the piece. I was to include photos of the cookware, a QR code for more information on induction, the CIA and Wolf logos, and fine print at the bottom with more details. Once the design was approved, I worked with a local printer to select the board it would be printed on, and passed the files off to them to print. The countercards were displayed around the showroom so that as customers walked through, they could easily read about the promotion.