Sub-Zero Pitch-Off Invitation

My Role

Graphic Design, Prepress, Assembly

Project Overview

Clarke was hosting on an event where salespeople submitted their pitches for review. Once the finalists were selected, they were invited to a restaurant in Boston to present their pitches in person, and a winner was awarded. My task was to design an invitation for the finalists, and assemble gift boxes containing a “Welcome to the Finals” cookie, the invitation, and a ribbon to tie it all together.

Process

I designed the invitation using a combination of Photoshop, Illustrator, and InDesign. I wanted the invitation to incorporate Sub-Zero brand elements like the snowflake and stainless-steel textures. I also met with the printer to select the cardstock and discuss the layout of the invitation. I wanted the invitation to feel more special than just a standard card, so we went with an accordion-style design. Once the design was complete, I sent the files off to the printer. Once received, I assembled the boxes with an invitation, cookie, blue crinkle shreds, and a ribbon.