Digital Ads

My Role

Digital Design

Overview

These are various examples of Google Display Ads that I created while at Waters. The Google display ads require over 20 different sizes to fit screens ranging from desktop to tablet to mobile sizes. I needed to incorporate all the pertinent information while not overwhelming such a small space.

Process

I was given an Excel file with the copy along with a related image. I then used Photoshop’s Variable Data Sets feature to import the copy and imagery. From there I tweaked the placement of the copy and imagery to ensure it all looked good, exported the files, and passed them off to the vendor.